To understand a Nation, one must be able to study semiotics. Any consumer product is ultimately a reflection of the social and economic time in which it was created.
We live in a culture where rhetorical devices give power to those who create and understand language.
The English language is continually in flux, redefining itself with the advancement of technology.
Some can say that hip-hop comes from a lineage of art generated from oppression: we utilize rhetorical devices created in the hip hop culture as a mask, or signifier, to say something else unsaid, but which is understood between a group of like-minded individuals.
COUSIN's mission is to archive the re-purposing of consumer generated rhetoric given to the masses as a means of reclaiming the power.